Over the past twenty-five years, the world of artisan food and beverages has evolved from a few interesting point-of-sale items to huge sponsorships of everything from the Academy Awards and NASCAR to breast cancer research and public television. It used to be that a nice press kit and a smiling face could usually get you some coverage. Now we see celebrity chefs, podcasts, and concert tour logistics have all become part of the package. Artisan food and beverage ha... [PDF.dh40] Artisan Public Relations: How to Get Your Artisinal Food and Beverage Creation the Attention They Deserve Rating: 3.89 (400 Votes)
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