(Mobile pdf) Is Food Marketing Making Us Fat?: A Multi-Disciplinary Review (Foundations and Trends(r) in Marketing)






 | #8792859 in Books |  Now Publishers Inc |  2011-07-03 | Original language:English | PDF # 1 |  9.21 x.20 x6.14l,.33 | File Name: 1601984669 | 98 pages

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Is Food Marketing Making Us Fat? reviews the literature in marketing, nutrition, psychology, economics and related disciplines that investigate the link between marketing activity, food intake and obesity, with a particular emphasis on the effects of marketing on overeating. The authors bring together streams of research which have so far been largely disconnected. To limit the scope of the review, this monograph focuses on the direct effects of marketing activity u...


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