(Download) Consumption Culture in Europe: Insight into the Beverage Industry






 | #12770017 in Books |  IGI Global |  2013-01-31 | Original language:English | PDF # 1 |  10.00 x.94 x7.01l,2.06 | File Name: 146662857X | 414 pages

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||About the Author|Hans Ruediger Kaufmann completed his sponsored PhD in 1997 and was as research assistant and then lecturer (p-t) at Manchester Metropolitan University After extensive experience in German Bank Management. Later, he worked in Budapest, fi

Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries.


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