(Read free) Open Innovation in the Food and Beverage Industry (Woodhead Publishing Series in Food Science, Technology and Nutrition)
✿ From Marian Garcia Martinez ✿
| #2932658 in Books | Marian Garcia Martinez | 2013-02-05 | Original language:English | PDF # 1 | 9.21 x1.00 x6.14l,1.74 | File Name: 0857095951 | 448 pages | Open Innovation in the Food and Beverage Industry
||||"...many agricultural and applied economics practitioners will find this book’s subject matter both interesting and timely...provides excellent insight into a body of literature about innovation and technology management."--American Journal of Ag
Food and beverage companies are increasingly choosing to enhance internal idea development by pursuing an ‘open innovation’ approach, allowing the additional exploitation of external ideas and paths to market. Drawing on a range of important case studies, Open innovation in the food and beverage industry investigates the challenges and opportunities afforded by the incorporation of open innovation into the food industry.
Part one provides a comprehens...
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