[Mobile ebook] Marketing Practices in Small and Medium Sized Business of Pakistan: An Empirical Outlook from Catering and Restaurant Industry
♥ Arsalan Mujahid Ghouri, Naveed R Khan ♥
| 2012-04-07 | Original language:English | PDF # 1 | 8.66 x.28 x5.91l,.41 | File Name: 3848421070 | 120 pages
||About the Author|Author is pursuing his PhD studies from University Pendidikan Sultan Idris, Malaysia. He has been engaged in research and academics since 2009. His numerous research articles have been published in USA, UK, Canada, KSA, India, and Taiwan. He is
The book was written with the intention to unfold the marketing practices experienced in small and medium sized firms with specific focus of restaurant and catering industry. The figure and facts and results mentioned in it, highlighted the significance of marketing practices in SMEs. Unfortunately the SMEs structure is unstable in Pakistan, and need of a concrete and comprehensive structure is required. SMEs are the major chunk of total establishments operating in Paki...
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